UAE PAVILION IDENTITY
Identity created for the UAE Host Pavilion at Expo 2020 Dubai. The concept is based on the early water canal system, or falaj, that distributed water equally to all people of the UAE, connecting communities and enabling everyone to prosper. Supports Expo 2020's theme: Connecting Minds, Creating the Future. Unrealized concept.
Concept & Design: Whitney Smith
Creative Direction: Philippe Egger, Aki Shelton