WHITNEY SMITH ✨️ BRAND & EXPERIENCE DESIGN ✨️ 




SIRIUSXM AT CANNES LIONS

Top-to-bottom branded cabana design, including custom front facade, custom entryway, immersive wall graphics, divider screens, interior design and furniture selection.

Lead Designer: Whitney Smith
Art Director: Cecilia Cruz
Production Partner: Showcase



WILD BARLEY BREWING IDENTITY

This San Antonio-based brewery and kitchen hired me to refresh their brand by designing an updated graphic system for their initial launch of canned beers. The system combines references to beer ingredients as well as elements of nature; a passion for the outdoors is a shared foundational value of the founders and the brand.

Freelance work.




PLANETARY PROBLEMS IDENTITY

Identity and editorial design created for New Orleans-based zine that combines planetary science and science fiction. The visual concept was inspired by sci-fi film graphics, comic books, and scientific journals.

Freelance work.





UAE PAVILION IDENTITY 

Identity created for the UAE Host Pavilion at Expo 2020 Dubai. The concept is based on the early water canal system, or falaj, that distributed water equally to all people of the UAE, connecting communities and enabling everyone to prosper. Supports Expo 2020's theme: Connecting Minds, Creating the Future. Unrealized concept.

Concept & Design: Whitney Smith
Creative Direction: Philippe Egger, Aki Shelton 



 CONTACT

︎ workbywhitney@gmail.com

RESUME

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