WHITNEY SMITH ✨️ BRAND & EXPERIENCE DESIGN ✨️ 




SOLSTICE ORIGINAL TYPEFACE

Solstice is a classically inspired typeface with a modern aesthetic. Inspired by stone-carved letterforms and calligraphic strokes, its six styles offer a range of possible applications from branding and packaging, to editorial and film titles. Solstice is first and foremost a display face, but its flexibility enables legibility at smaller sizes.





SIRIUSXM MEDIA AT ADCOLOR


Art direction and storyboard for a video piece created to showcase SiriusXM’s cultural marketing practice, Fluency. Launched at the annual ADCOLOR conference.

Art direction: Whitney Smith
Motion: Never Sit Still






WILD BARLEY BREWING

This San Antonio-based brewery and kitchen hired me to refresh their brand by designing an updated graphic system for their initial launch of canned beers. The system combines references to beer ingredients as well as elements of nature; a passion for the outdoors is a shared foundational value of the founders and the brand.



POP-UP RECORD SHOP AT CANNES LIONS

To create a more engaging and informative experience for SiriusXM’s advertising clients at Cannes, we created a record wall installation complete with a “listening station” where clients can listen and learn about our audiences, podcasts, channels, and platforms.

Lead Designer: Whitney Smith
Designers: Brian Yuen, Joanne Easton, Brooke Lewandowski
Creative Director: Jeff Zemetis
Production Partner: 2LK



 CONTACT

︎ workbywhitney@gmail.com

RESUME

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