WHITNEY SMITH ✨️ BRAND & EXPERIENCE DESIGN ✨️ 




POP-UP RECORD SHOP AT CANNES LIONS

To create a more engaging and informative experience for SiriusXM’s advertising clients at Cannes, we created a record wall installation complete with a “listening station” where clients can listen and learn about our audiences, podcasts, channels, and platforms.

Lead Designer: Whitney Smith
Designers: Brian Yuen, Joanne Easton, Brooke Lewandowski
Creative Director: Jeff Zemetis
Production Partner: 2LK



PLANETARY PROBLEMS IDENTITY

Identity and editorial design created for New Orleans-based zine that combines planetary science and science fiction. The visual concept was inspired by sci-fi film graphics, comic books, and scientific journals.

Freelance work.



SOLSTICE ORIGINAL TYPEFACE

Solstice is a classically inspired typeface with a modern aesthetic. Inspired by stone-carved letterforms and calligraphic strokes, its six styles offer a range of possible applications from branding and packaging, to editorial and film titles. Solstice is first and foremost a display face, but its flexibility enables legibility at smaller sizes.





PAVILION IDENTITY

Brand identity system for an innovative tech platform that’s revolutionizing goverment procurement by seamlessly connecting people with the things they need.   

My role: Concept & Design Lead
Completed at Big Human



 CONTACT

︎ workbywhitney@gmail.com

RESUME

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